
There’s a sudden influx of Korean stars entering the Chinese market, when they used to go towards Japan. Han Ji Hye, Song Hye Gyo, Jeon Ji Hyun, and Jang Hyuk are all filming in Chinese productions.
The reason for this is likely because of a saturation in the Japanese market for Korean stars. Many of the earlier Hallyu stars like Bae Yong Joon, Park Yong Ha, Choi Ji Woo, and later ones like Jang Dong Gun, Lee Min Ho have taken up Japan’s attentions that it is harder for the newer and later stars to make a strong impact on Japanese entertainment. Fan meeting statistics are also not always reliable – though media reports say “thousands” came, only hundreds would show up. It doesn’t help if the Korean celebrity has an attitude either (actually, it doesn’t help any celebrity).
China is a huge market in population and therefore more money can be made in doing fan meetings there (more cities to go to) and in making commercials (more viewership – more money). While Korean celebrities’ popularity is also rapidly rising in China, it helps too that Taiwan is slowly acquiring more Korean dramas. Through Taiwan, China has more readily accepted popular Japanese and Korean programs thanks to similar cultural backgrounds. Taiwan is also known for greater transparency in making deals, so it is easier for the stars to solve their payment and copyright issues through them.
Either way, it’s a huge market to tap into, and many more celebrities are learning Chinese for it.
I don’t know how to feel about it – while it’s good for the Korean stars to branch out and expand their popularity (either by going to Japan or trying to break into Hollywood), it sometimes does feel like Korean celebrities are “taking over the world” in the sense that they’re everywhere – whereas I wonder why more Japanese and Chinese stars don’t try to break into the Korean entertainment industry.
source: asianfanatics