In 2006, Goong made a big splash in the Hallyu wave. Last year there were talks for a musical version.
And then we heard nothing. For a while.
Finally! There is an interview with the producer of the Goong musical from Asiae news. Song Byung Joon is the CEO of a production company known as Group 8. Here it is as follows.
10: What motivated you to produce the musical “Goong”?
Song Byung-joon (Song): I think it is time for a musical version since artist Park So-hee’s original comics “Goong” was made into a drama and introduced throughout Asia. I think “Goong” is the most appropriate story to be made into a musical since it is based on virtual reality where classic meets modern. I was the music director for 1993 hit musical “Save the Last Dance for Me”, which was directed by Hwang In-roi and written by Joo Chan-ok, and I really wanted to make “Goong” into a musical so I took on the challenge of creating another original musical.
10: You have about six months left till the opening day. How is the overall process going?
Song: Writer In Eun-A, who wrote the television series, is in charge of the script and is editing the second draft, and I think we will go into designs by the time the third draft comes out. Production designer Min Eon-ok of the [TV series] “Goong” is in charge of art direction again. Haul, who participated in the original soundtrack [for TV series], is the music director and we have set all the other staff as well.
10: Even dramas “Jewel in the Palace” and “Queen Seon-deok”, which were commercial hits, did not succeed commercially nor artistically when they were made into a musical production. Isn’t there a limit to achieving success in a different genre even when you start with the same story?
Song: Dramas that crossed over genres and were made into musicals weren’t huge successes, but that is actually what makes it appealing. I have the ambition that ‘we could set a good example’ and I am confident. I believe that it will work out well. We are already receiving numerous inquires from all around Asia and tickets have started selling in Japan.
10: In the case of art direction, the drama set such a high standard that you must feel pressured to have to show more than that. Song: You have to take into consideration the various function the stage itself takes on including how it is used for act transitions or symbolization, so it will be hard to expect the ‘goong’ [meaning 'palace' in Korean] that you saw from the drama. But Min Eon-ok is an exceptional stage art expert, so I believe she will solve that problem well.10: The drama ran pretty long — 24 episodes. How are you creating the storyline for the musical?
Song: I think the whole musical will run for about two hours with a little more time invested in the first part. The first act will be about how the female lead enters the palace and becomes one with the prince — that is the first half. And the second act starts with their union and builds up on tempo with the conspiracy and conflicts in the latter part. If the first part empathizes on dream, hope and laughter in a charming and fun way, I’m planning to speedily sum up the competition structure, schemes and romantic ups and downs in the latter half.
10: How are the auditions going?
Song: Extremely well. When we did the musical “Save the Last Dance for Me” in 1993, there were outstanding musical actors like Nam Kyung-joo and Choi Jung-won but the pool of musical actors were very shallow, almost barren. But a long time has passed and so many improvements have been made that there are a lot of talented actors now. Many newcomers and existing musical actors are auditioning and I think we’ll be able to select the best characters.
10: The drama “Goong” is very well-known, but I think you need star power of the musical actor for the musical to succeed. Are you considering to hire idol group singers like other musicals?
Song: Many people say that in order to sell tickets for performances in other cities, you need to cast someone famous to get the ticket reserved. Well, idol group singers are fine too. They have the basics skills ready in dancing and singing, and like I used former idol group singer Yoon Eun-hye in the drama, there is no reason not to hire them. But I’m planning to hire an actor based on talent and image, regardless of their fame, who is perfect for the role — just as how I handled the casting for the drama. In that sense, I would pick an idol star if he is perfect for the musical and can work hard for the part, but first I plan on providing a fair opportunity for everyone.
I think it’s interesting that he took some of the staff that made Goong what it was onboard for the musical. It helps because then the style can be kept consistent. I have been curious as to who would star in the lead roles, but if they choose complete unknowns who can fit the character best, then I’m all up for that. After all, Yoon Eun Hye wasn’t a famous actress before this drama (just known as the singer from Baby V.O.X.) and Joo Ji Hoon became famous because of this drama. If anything – he just might make another complete unknown a BIG star.